Painting The Town Red In Brooklyn Heights
What We Did
– Partnered with NY Sign Art to illuminate 15ft. high ,80ft. long “WELCOME” sign in Brooklyn Heights, NY with 500ft of Flexibrite Ruby Red.
– Provided an efficient, sustainable LED lighting solution, superior reliability and energy consumption to classic neon
– Maintained the same amount of light output as the previous sign. A better level of brightness throughout the products lifespan and 60% higher energy efficiency
TASK
Developers of the Panorama Brooklyn retail estate and office complex renovation project in Brooklyn Heights wanted to reinforce the message that Brooklyn welcomes new visitors and businesses. They planned to replace the 50 year old Watchtower sign with the word WELCOME in celebration of Brooklyn becoming accessible and a vital part of the waterfront.
Solution
500 linear feet of Flexibrite Ruby Red LED tubing. Virtually maintenance free and ideal for adding neon appeal without the concerns of breakage.
RESULT
A bright red beacon of hospitality and greeting shining over lower Manhattan and receiving travelers as they cross the Brooklyn Bridge that will maintain a better level of brightness throughout the products lifespan and deliver 60% higher energy efficiency and less maintenance than neon.
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