Sign for the Palisades Mall

Creating a better, brighter and more impactful brand

Fabricator: Cad Signs, Hackensack, NJ.

Client: Palisade Mall / Pyramid
Properties, Nyack, NY

THE GOAL

Create a brighter more modern Image while reducing maintenance, energy costs and increasing safety.

THE PLAN

DMA met with the designers and original architects of the neon signs needing replacement. Using the existing infrastructure we were able to orchestrate resources to create eight separate impactful illuminated designs using state of the art LED technology.

THE RESULT

Each sign brought an enhanced look to the 2.2 million square foot facility.  The net result was an improved image, with a cleaner and brighter look.  Mall attendance increased as did store revenues.

  Neiman Marcus Sign

Building a better channel letter sign

Fabricator: Sign & Decal, Brooklyn, NY

Client: Neiman Marcus

THE GOAL

Neiman Marcus was seeking oversized  letters without any visible seams on the face. They were also looking to achieve optimal brightness.

THE PLAN

DMA was able to coordinate with an acrylic manufacturer to create oversized sheets of light diffusing acrylic to avoid seams on the face of the sign with letter strokes as large as 15 feet. DMA than worked with an LED manufacturer to supply a high bright LED option that would allow for even illumination on a narrow letter stoke.

THE RESULT

The fabricator received the best yield from the sheet with minimal LED modules & a highly visible set of letters.

berkshire.jpg

Defining a landmark

Fabricator: Graphic Impact, Pittsfield, MA

Client: Berkshire Bank
Properties: Pittsfield, PA

THE GOAL

Graphic Impact was looking for a unique high impact illuminated design for the top of a landmark building. It was imperative, the lighting match the brand identity, maintaining a consistent color and brightness.

THE PLAN

The solution was combining SloanLED LEDStripe border tube along with translucent vinyl.

THE RESULT

The visual impact was exactly what Berkshire Bank was looking for providing high level recognition, brand awareness and tasteful addition to the nighttime cityscape.